Industry: Construction
Work: Direct Mail Campaign Concept

This compelling direct-mail and email marketing campaign concept introduced Hilti’s ON!Track tool management software to leaders in the construction industry. We came up with “The Right Tool” theme and nostalgic baseball concept to drive excitement around the launch. The bold red Hilti baseball bat arrived wrapped in a large-scale poster with the headline: “You Can’t Drive a Nail with a Baseball Bat.”

Designer: Bailey Parkerson
Design Director: Molly Hawthorne
CD: Stefan Reddick
Copywriter: Megan Kwan