Work: Broadcast/Print/Digital Campaign
Alerian needed a multi-faceted campaign to simplify their complex AMLP ETF product. We created “The Clear Choice” and “The Sweet Choice” campaign to reinforce the product’s undeniable market-leading position and energize its audience with playful, memorable concepts. I was the copywriter on this campaign in 2014, which aired on Bloomberg TV, CNBC and Fox Business, and remains a central part of Alerian’s brand messaging today.
Design Director: James Harrison
Designer: Becky Lin
ACD: Duane Jones
CD: Stefan Reddick
Copywriter: Megan Kwan